6 Ways to Stand Out in Local Search with Google Business Profile
Practical improvements to your Business Profile for more visibility in "near me" searches and on Google Maps.
Many customers find businesses by searching "near me" or with a city name. In these searches, the map results Google shows are often seen before websites. Managing your Google Business Profile properly is one of the lowest-cost, most effective local marketing methods.
1. Choose the right primary category
The primary category has the biggest impact on which searches you appear in. Choose the one that describes your business best and add other services as secondary categories.
2. Keep your information complete and consistent
Address, phone, opening hours and website should match across your profile, website and other platforms. Inconsistent information confuses both customers and Google.
3. Add real photos
Real photos of your premises, team and work build trust. Adding photos regularly shows the profile is active.
4. Ask for reviews and reply to them
Make asking happy customers for reviews a habit, and reply politely and constructively to every review, positive or negative.
5. Add services and products
The services and products sections help determine which searches you are associated with. Write descriptions in the words your customers use.
6. Publish posts
Share offers, announcements and recent work as posts. Regular posting sets your profile apart from competitors.
If you would like help with your profile, see our Google Maps service.